Privacy Policy

When you visit our website, we issue a “cookie” file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive.

Cookies are widely used to:

make websites work or work more efficiently; and

provide information to website owners.

Cookies enable us to:

improve the use of our website;

recognise your computer;

store settings to help facilitate your use of our website; and

deliver a better and more personalised service.

Some of the cookies we use are essential for the website to operate and have already been set.

You may delete and block all or some cookies from this website. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit our website.

If your computer is configured to accept cookies, we will be able to provide time-saving functionality such as the ability to pre-fill enquiry forms with your details, preventing the need to re-input them each time you need to contact us.

Why We Use Cookies

We use cookies for two main purposes:

Functionality To enable the delivery of features that improve the ease and speed of using the website (see above).

Usage Tracking / Popularity To enable us to track the relative popularity of different parts of our website. This allows us to focus development on the areas generating the greatest consumer demand.

Third-Party Cookies

We also use third-party cookies on our website for various purposes, including:

Google Analytics

We use Google Analytics to better understand how people use our website. Google also uses it to understand the performance of its own websites.

The Google Analytics cookie enables our website to recognise you if you visit again, and tracks, for example:

the pages you visit;

when you visit;

how long you visit the website;

your IP address; and

the referring URL (the site you visited before ours).

See more information on Google Analytics cookies and Google’s Privacy Policy on Google’s own website.

Google Maps and YouTube

We use Google services such as Google Maps and YouTube.

YouTube uses cookies to:

collect information;

help maintain the integrity of video statistics;

prevent fraud; and

improve the user experience.

YouTube uses cookies on both youtube.com and on videos embedded from youtube.com. See more information in Google’s Privacy Policy.

eVisit Analyst

We use eVisit cookies to carry out statistical analysis of page use, page interactions and paths through our website. This information allows us to identify customers and better understand individual behaviours and needs.

This enables us to:

tailor offers and information which may be of interest to individuals; and

conduct Search Engine Optimisation (SEO) to improve our website’s visibility in Google search results, making our website and information quicker and easier to find.

Live Chat Service

We use a third-party supplier to provide the Live Chat Service. The supplier may use cookies, over which we have no control.

These cookies are used to:

manage your live chat session;

track your preferences; and

personalise your experience.

You may disable persistent cookies. However, if you disable the session cookie, you will not be able to use the Live Chat Service.

For more information about the supplier's use of cookies, please refer to their privacy policy at: https://www.liveperson.com/policies/privacy/

AUTOTRADER UK

These cookies are used to present you with relevant display advertising powered by Autotrader UK on other websites.

Automatic Logging of Session Data

We automatically log generic information about your computer and its connection to the internet, known as “session data”.

Session data may include:

device information;

IP address;

operating system;

browser software information;

activities conducted by you while on our website.

An IP address is a number that lets computers attached to the internet (such as our web servers) know where to send data back to the user (e.g. the pages the user wishes to view).

We collect session data because it helps us to analyse:

which items visitors are likely to click most;

how visitors navigate through the website;

how many visitors view particular pages;

how long visitors stay;

how often they return.

Session data also helps us:

diagnose problems with our servers;

better administer our systems;

help prevent fraud and unauthorised use of our website.

It is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographical location of their point of connectivity.

Further Information on Cookies

For more information on cookies, including how to delete or refuse them, please visit: http://www.aboutcookies.org/

Example Cookies Used on Our Site Company 3rd Party System Cookie Name Cookie Type Purpose / How We Use It Autotrader UK N Autotrader Dealer Websites dwssessionstate Session Stores mobile/desktop preference, search parameters, navigation context, referrer code etc. Autotrader UK N Autotrader Dealer Websites dwsUserFinance Session Stores user preferences relating to vehicle finance quotes. Autotrader UK N Autotrader Dealer Websites cooktest632194 Persistent eVisit checking website has permission to write cookies. eVisit Y Autotrader Dealer Websites ID_S22923 Persistent eVisit web tracking. eVisit Y Autotrader Dealer Websites ID_P22923 Persistent eVisit web tracking. Autotrader UK Y Autotrader Dealer Websites ID_P22923 Persistent Web tracking. Google Y Autotrader Dealer Websites VISITOR_INFO1_LIVE Persistent YouTube. Google Y Autotrader Dealer Websites PREF Persistent Google. Google Y Autotrader Dealer Websites GEO Session YouTube. Google Y Autotrader Dealer Websites use_hitbox Session YouTube. Google Y Autotrader Dealer Websites recently_watched_video_id_list Session YouTube. Google Y Autotrader Dealer Websites utmz Persistent Google Analytics. Google Y Autotrader Dealer Websites utmc Session Google Analytics. Google Y Autotrader Dealer Websites utmb Persistent Google Analytics. Google Y Autotrader Dealer Websites utma Persistent Google Analytics. Autotrader UK N Autotrader Dealer Websites selectedArea Persistent Records which section of website settings page was selected. Autotrader UK Y Autotrader Dealer Websites RazsorRemarketing_12345 Persistent Records visits for presenting display advertising on other websites. TURN Y Autotrader Dealer Websites r.turn.com Persistent Records user visit to website. Autotrader UK N Autotrader Dealer Websites bucket Session Records the type of device being used. Autotrader UK N Autotrader Dealer Websites at_px_vrm Persistent Stores vehicle registration data for part exchange valuations. Autotrader UK N Autotrader Dealer Websites at_px_mileage Persistent Stores vehicle mileage data for part exchange valuations. Autotrader UK N Autotrader Dealer Websites at_px_valuation Persistent Stores vehicle valuation data for part exchange valuations. Company Information

LCS Direct Limited T/A LCS 120 Doncaster Road Leicester Leicestershire LE4 6JJ

Registered in England & Wales